Bio & Credentials 2017-06-01T21:02:01+00:00



I began my 30-year career with Best Buy during the company’s early days as Sound of Music, a six-store electronics chain. I was hired as the accounts payable clerk in 1983 and worked my way up through college. Upon graduating from the University of Minnesota – Twin Cities, I became the primary communications strategist for the Fortune 100 company and held the role for nearly 25 years. Although I retired as the SVP & CCO in 2006, I remained the Chairwoman & CEO of the company’s philanthropic foundation that I founded for the company.  After 20 years of leading the company’s philanthropic work, and a 30-year career with Best Buy, I retired in 2013.

In 2004, I founded Fantesca Estate & Winery with my husband. While building our new winery business, I was eager to learn more about the industry internationally,  so I earned my MBA at the Bordeaux Business School (now called KEDGE) in Talence, France. The executive program took me around the world studying in France, Chile, Australia, and the United States. Eventually, Napa Valley became our full-time residence and my husband and I are still enjoying all that this beautiful area has to offer while we continue to fulfill our entrepreneurial drive.

With a budding wine business underway and a new way of life in Napa Valley, my passion for health and fitness was able to transform into a whole new business adventure for me. In 2013 I became an NASM certified personal trainer to learn more about health and nutrition, which fueled my enthusiasm for lightweight bodybuilding. I now compete year-round internationally in the WBFF’s Fitness Diva Category – consistently placing in the top of my division. In August 2015, I achieved an incredible fitness goal by earning my Fitness Pro Card at the WBFF’s Worlds Competition. I am currently studying to become Precision Nutrition Certified and specializing in the Paleo lifestyle through the Primal Health certification. I’m working on growing SusanHoff.Fitness and sharing my tips and tricks with you to achieve a healthy, balanced life.

Although I am proud of my successful professional career, I am fortunate and most happy to have built such a wonderful family alongside my husband Duane. I met Duane in college and the rest is history. We have been married for just shy of 30 years now and we are looking forward to the next 30! Together we have built not only amazing careers, but amazing children as well. We have strived to provide them with the same work ethic and entrepreneurial drive that we have and value. Today, I am proud to say they are both wonderful young adults embarking on exciting careers – one in engineering and the other in winemaking. One is going to change the world and the other will make it more fun to live in! When I am not at the winery or on a conference call you can find me at the gym working with my strength coach six days a week. I practice what I preach and believe in daily exercise and clean eating. My Pro Card has not stopped me from continuing on this journey. I am taking this accomplishment and using it to not only empower myself, but also to empower you. I have worn many hats so far in my life and I am always looking for new ones to put on… of course, as long as they look good on me!


Throughout my career I have carved a path that has been driven by my ambition and outlook on life.  This has led me to success in a number of different endeavors, and has given me the lifestyle that I desire. Working out has given me the attitude to always push myself and strive for greatness.  It’s this attitude and experience that I would like to share with you.

Below are a few of my accomplishments:

  • WBFF Pro
  • Precision Nutrition Trained
  • Primal Blueprint Trained
  • Retired Fortune 100 Executive
  • Wife of 28 years and Mom
  • Business Owner
  • Entrepreneur
  • Philanthropist

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